I continue to be amazed (and a bit confused) by the amount of space devoted to wine in the average supermarket. No other product gets an entire aisle to offer up literally hundreds of different versions of the same product...with your average consumer having absolutely no clue as to the differences. I don't think any other product gets that much space. The cute-name thing for wines is a way of grabbing some attention in that clutter.
I continue to be amazed (and a bit confused) by the amount of space devoted to wine in the average supermarket. No other product gets an entire aisle to offer up literally hundreds of different versions of the same product...with your average consumer having absolutely no clue as to the differences. I don't think any other product gets that much space. The cute-name thing for wines is a way of grabbing some attention in that clutter.