One of the things I learned early on, from my father, is that you are best off making the best version of the variety that grows best where you are. This was the life lesson of a man who built a winery from scratch on Muscat from Madera. Our industry falls victim to trends on a frustratingly frequent basis. We find ourselves both in production and sales endlessly chasing these trends. Today’s Merlot is tomorrow’s Pinot Noir. In the end, those who endure are the ones making the best version of a wine, no matter how popular it may be at the time.
We sell through Syrah easily because we believe in it, and we carry that enthusiasm throughout, from grape growing to sales.
Varietal bottlings of syrah are showing up more, for sure...but I have friends who don't spend that much effort on wine knowing what "GSM" is, and seeking it out.. One gift from Paso Robles is some frisky ideas on red blends, many of which include syrah. I'm curious how much of syrah's recent upswing comes from increasing acceptance of red blends in the US.
I remember the early days of WA Syrah. Columbia put out a 1988 (IIRR) Syrah with great fanfare: a black label embossed with shiny red lettering and a very high price. It quickly fell apart. Took me a while to try WA Syrah again!
One reason I like Syrah so much is it is widely produced and each area puts a unique stamp on it.
One of the things I learned early on, from my father, is that you are best off making the best version of the variety that grows best where you are. This was the life lesson of a man who built a winery from scratch on Muscat from Madera. Our industry falls victim to trends on a frustratingly frequent basis. We find ourselves both in production and sales endlessly chasing these trends. Today’s Merlot is tomorrow’s Pinot Noir. In the end, those who endure are the ones making the best version of a wine, no matter how popular it may be at the time.
We sell through Syrah easily because we believe in it, and we carry that enthusiasm throughout, from grape growing to sales.
Thanks again Paul for the encouraging words.
#orhonegonian - forever
Varietal bottlings of syrah are showing up more, for sure...but I have friends who don't spend that much effort on wine knowing what "GSM" is, and seeking it out.. One gift from Paso Robles is some frisky ideas on red blends, many of which include syrah. I'm curious how much of syrah's recent upswing comes from increasing acceptance of red blends in the US.
I remember the early days of WA Syrah. Columbia put out a 1988 (IIRR) Syrah with great fanfare: a black label embossed with shiny red lettering and a very high price. It quickly fell apart. Took me a while to try WA Syrah again!
One reason I like Syrah so much is it is widely produced and each area puts a unique stamp on it.